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Home > Knowledge@Wharton > Wharton Marketing Matters: Google's Vice President of AI and Marketing Strategy, Joshua Spanier
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Wharton Marketing Matters: Google's Vice President of AI and Marketing Strategy, Joshua Spanier
Category: Business
Duration: 00:33:07
Publish Date: 2026-04-16 08:00:00
Description: Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences.

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