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Home > Knowledge@Wharton > Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics
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Episode:

Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics

Category: Business
Duration: 00:28:54
Publish Date: 2026-03-19 04:00:00
Description: Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.

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