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Home > Knowledge@Wharton > Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson
Podcast: Knowledge@Wharton
Episode:

Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson
Category: Business
Duration: 00:35:06
Publish Date: 2026-02-19 09:00:00
Description: Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

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