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	Podcast:		Knowledge@Wharton
	Episode:		What Defines Millennials – and How Marketers Can Reach Them
	Category:		Business
	Duration:
	Publish Date:		2017-10-03 12:45:50
	Description:		Digital culture, fragmentation, distrust of big business and a heavy dose of skepticism are key facets of the millennial generation – and they have led to profound changes in mass marketing, advertising and messaging.
	Total Play:		0

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