Search

Home > Knowledge@Wharton > How TAG Heuer Pivoted to Digital
Podcast: Knowledge@Wharton
Episode:

How TAG Heuer Pivoted to Digital

Category: Business
Duration:
Publish Date: 2017-10-05 08:23:14
Description: TAG Heuer headed off digital disruption by embracing the connected watch, even though it made the company dependent on Silicon Valley. A new case study looks at the development of the Carrera luxury watch.
Total Play: 0

Some more Podcasts by Knowledge at Wharton

6K+ Episodes