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Home > Knowledge@Wharton > The Smartphone as Security Blanket: What It Means for Marketers
Podcast: Knowledge@Wharton
Episode:

The Smartphone as Security Blanket: What It Means for Marketers
Category: Business
Duration:
Publish Date: 2017-11-02 15:13:43
Description: New Wharton research finds that smartphone use actually provides some emotional benefits for stressed-out adults, and that in turn has implications for marketers trying to reach an on-the-go audience.
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