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Home > Knowledge@Wharton > Why Tom Cruise Is Still Bankable: Debunking the Long Tail
Podcast: Knowledge@Wharton
Episode:

Why Tom Cruise Is Still Bankable: Debunking the Long Tail

Category: Business
Duration:
Publish Date: 2017-12-15 13:39:55
Description: New Wharton research finds that as consumers increasingly are deluged with a dazzling array of choices, they tend to stick to brands they know.
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