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Home > JustForward.co - GameDev & IndieDev Growth Hacking Podcast: Game Development | App Marketing | App Store Optimization | ASO > How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)
Podcast: JustForward.co - GameDev & IndieDev Growth Hacking Podcast: Game Development | App Marketing | App Store Optimization | ASO
Episode:

How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)
Category: Games & Hobbies
Duration: 00:05:56
Publish Date: 2015-03-30 20:09:30
Description:

Mobile app marketing is mostly an art which is practiced in the dark. Marketers make very important decisions based on their gut feeling and competitors research because both App Store and Google Play do not have a mechanism for split testing to know the best working options. Even in the absence of A/B testing in app stores, it is possible to do split testing. Find out how to do that.
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