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	Podcast:		JustForward.co - GameDev & IndieDev Growth Hacking Podcast: Game Development \| App Marketing \| App Store Optimization \| ASO
	Episode:		Mobile Video Advertising Will Blow Up The Market
	Category:		Games & Hobbies
	Duration:		00:06:04
	Publish Date:		2015-04-09 18:43:15
	Description:		Mobile video has been growing steadily for years. This was driven by a couple of factors that listed in this episode. Increased standardization around this medium, better measurement capabilities and advanced targeting capabilities beyond device ID and lat/long over time can help brands and agencies identify the right KPIs and quantify value. These understandings probably will lead to increase of mobile video budget item. More sophisticated, video-specific pricing models can simplify for advertisers calculation of their ROI and also shift the risk to the publisher side and make them even more open to this medium.
	Total Play:		0

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