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Why do certain moments influence us so strongly? In this week's episode of Just the Right Book Podcast, we speak to Dan Heath, one half of the dynamic writing team which includes his brother Chip Heath. Dan explains how their latest book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact is about defining the moments that bring special meaning to our lives and the importance of creating them. The Heath brothers' latest collaboration demonstrates how to apply The Power of Moments in many areas of life including: business, marriage, education, healthcare and hospitality. Dan shares a few of the stories from the book including one of his favorites about a Los Angeles hotel called the Magic Castle. Here, you can order up free popsicles for delivery poolside using a red phone by the pool known as the "Popsicle Hotline." The frozen treats are even brought out on a silver tray by someone wearing white gloves. The Magic Castle may look like an average motel painted bright yellow but the staffers realize that guests will forgive a lot of "average" as long as there are certain moments worth cherishing. And also in this episode, we to hear from Justin Souther from Malaprop's Bookstore/Cafe in Asheville, North Carolina for our segment, "What's on the Front Table." Books in this episode: The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath, Dan Heath Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath Decisive: How to Make Better Better Choices in Life and Work by Chip Heath, Dan Heath Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath The Life You Can Save: How to Do Your Part to End World Poverty by Peter Singer The Visual Display of Quantitative Information by Edward R. Tufte In the Distance by Hernan Diaz Paperbacks from Hell: The Twisted History of '70s and '80s Horror Fiction by Grady Hendrix The Last Castle: The Epic Story of Love, Loss, and American Royalty in the Nation's Largest Home by Denise Kiernan The Savage Detectives by Roberto Bolano The Secret Agent by Joseph Conrad The Man Who Was Thursday: A Nightmare by G.K. Chesterson |
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