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Home > Internet History Podcast > 78. Yahoo's Master Brand Builder, Karen Edwards
Podcast: Internet History Podcast
Episode:

78. Yahoo's Master Brand Builder, Karen Edwards
Category: Technology
Duration: 01:16:06
Publish Date: 2015-08-24 07:01:09
Description:

Summary:

Most people agree that Yahoo the king of the dot-com-era search sites on the strength of its zany, friendly, ubiquitous brand. The woman responsible for building that brand was Karen Edwards. Karen recounts becoming the first dot-com company to advertise on tv, seeking out “near-surfers” and marketing an internet company in an era where many people didn’t know what the internet even was.



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