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	Podcast:		Intercom on Customer Engagement
	Episode:		Chapter 2: How to match messages to behavior
	Category:		Business
	Duration:		00:04:49
	Publish Date:		2018-01-30 10:03:47
	Description:		In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your product, and tailoring your messaging around that. Here, we walk through how to get behavior-based messaging right.
	Total Play:		0

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