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Podcast: Intel IT
Episode:

Maximizing Marketing Insight through Big Data Analytics
Category: Technology
Duration:
Publish Date: 2014-09-08 03:01:35
Description:

IT Best Practices: Intel IT and the Corporate Marketing Group, working together as a project team, are embarking on a big data analytics program that will help Intel focus more resources on successful media campaigns. Central to this program is the implementation of an analytics platform that provides a detailed, integrated view within and across media channels as well as richer analytical capabilities for both the marketing and sales groups, reducing time to insight.

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