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Home > Inside Intercom Podcast > G2's CMO Amanda Malko on the latest trends in software buying
Podcast: Inside Intercom Podcast
Episode:

G2's CMO Amanda Malko on the latest trends in software buying
Category: Technology
Duration: 00:27:43
Publish Date: 2022-06-23 13:09:11
Description:

The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ decisions, can customer marketing help companies get ahead? In today’s episode, we chat with G2's CMO Amanda Malko about the trends she’s seeing in the industry, and how they’re affecting the way businesses operate.

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