Search

Home > Inside Intercom Podcast > Scale #6 - Should you disrupt or create a category? Lessons from Gainsight's CMO Anthony Kennada.
Podcast: Inside Intercom Podcast
Episode:

Scale #6 - Should you disrupt or create a category? Lessons from Gainsight's CMO Anthony Kennada.
Category: Technology
Duration: 00:19:02
Publish Date: 2019-04-18 12:00:40
Description:

Building a company is hard enough, but what if there's no clear market to launch into or no incumbent to disrupt? That's the situation Gainsight CMO Anthony Kennada found himself in when he joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. On this episode of Scale, Anthony joined us for an open and honest look into their playbook for building the Customer Success category: the needle movers, the mistakes, and everything in between
Total Play: 0

Some more Podcasts by podcast@intercom.com

9 Episodes
Intercom on .. 1    
8 Episodes
Intercom on .. 1