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Home > Inside Intercom Podcast > Building apps to expand your product’s reach, with MadKudu's Liam Boogar-Azoulay
Podcast: Inside Intercom Podcast
Episode:

Building apps to expand your product’s reach, with MadKudu's Liam Boogar-Azoulay
Category: Technology
Duration: 00:24:54
Publish Date: 2019-06-06 12:02:06
Description:

Apps and integrations are critical for up-and-coming products looking to expand their reach. Predictive analytics tool MadKudu has capitalized on this strategy to grow their business with mid-market and enterprise customers. So we sat down with their Head of Marketing, Liam Boogar-Azoulay, to discuss how they embarked on this strategy and his advice for other teams thinking about building apps for their product. 
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