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	Podcast:		Innovation, IT, Operations and Decision Analysis
	Episode:		(High) Fashion goes On-line
	Category:		Business
	Duration:
	Publish Date:		2012-06-20 02:00:00
	Description:		Fashion is becoming one of the fastest-growing areas of e-commerce, even though traditionally customers prefer to try clothes on in the shop, says Prof. Sandra Sieber. This is partly because visualization is so much better but also because ease of return allows customers to order goods, try them on at home and then return what they don’t want at no extra cost.
	Total Play:		0