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	Podcast:		Innovation, IT, Operations and Decision Analysis
	Episode:		(High) Fashioning a Brand That Defies Description
	Category:		Business
	Duration:
	Publish Date:		2012-09-30 02:00:00
	Description:		The Swedish fashion collective, Acne, encompasses a wide range of creative ventures, which are examples of what Executive Chair and Publisher Mikael Schiller calls “"making the impossible possible.”" In this interview at the 14th Luxury Goods Industry Meeting held at IESE, Schiller discusses the creative tensions of running a business, their unique marketing approach of "“branding by doing,”" and how they avoid playing by the rules.
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