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Home > Innovation, IT, Operations and Decision Analysis > (High) What Matters Most Is the Consumer
Podcast: Innovation, IT, Operations and Decision Analysis
Episode:

(High) What Matters Most Is the Consumer
Category: Business
Duration:
Publish Date: 2012-11-14 18:00:00
Description: Apple's map application failure on the new iPhone, combined with the company dropping the Google map app, has led Apple lovers for the first time to consider moving to another platform, says Prof. Sandra Sieber. People react negatively if they feel they are being locked in. In online services, meeting customer need is paramount, even if it reduces the bottom line.
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