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On its 10th anniversary, Facebook has proved to be able to constantly experiment with new business models; today, more than 50% of its revenue comes from mobile, something unthinkable only two years ago. And it is not a company for young people anymore, but a valuable tool for companies to contact customers. The future of Facebook remains uncertain, but so far it has known how to combine successfully the key elements of digital: social, computing, mobility and big data.
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