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	Podcast:		Innovation, IT, Operations and Decision Analysis
	Episode:		(High) Premium Car Brands on 10-year Road to Sustainability
	Category:		Business
	Duration:
	Publish Date:		2014-03-24 19:00:00
	Description:		Through a combination of economic, demographic and environmental factors the automobile industry is facing its biggest challenge in 100 years, says Rainer Feurer, a group vice president at BMW. Sustainability is now a fundamental part of the company's strategy, he says, adding that in the long run sustainability will give a car manufacturer competitive advantage. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/
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