Shonit Jagmohan is an optometrist living in Melbourne, Australia. As a health and ambitious business professional, he offers an excellent case study in specialization, authority, and scarcity. A Fellow of the International Academy of Orthokeratology, he states, “I help fix your eyes while you sleep.” Being someone who is usually a ‘yes’ to everything, positive about everything turning out, and wanting to keep options open, he learned to decline — and that he can be known and revered for what he declines. Later, Vice President Drew Knowles leads a conversation based on a quote from Kirkland Tibbels — “If you don’t respect your own offers, no one else will” — a great lesson in the willingness to decline.