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	Podcast:		Industry Focus
	Episode:		CG: General Mills Spends $8 Billion on Its Latest Brand Addition
	Category:		Business
	Duration:		00:24:05
	Publish Date:		2018-02-27 14:30:00
	Description:		With revenue trending downward for several years running, General Mills is focused on stabilizing the top line, and management hopes that buying into a whole new industry will do the trick. Blue Buffalo Pet Products is the leader in natural pet foods, but will its double-digit top line growth be enough to move the needle?
	Total Play:		0