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Home > Inc. Uncensored > Challenger Brands with Babba Rivera, Sarah Paiji Yoo, and Justin Rosenburg
Podcast: Inc. Uncensored
Episode:

Challenger Brands with Babba Rivera, Sarah Paiji Yoo, and Justin Rosenburg
Category: Business
Duration: 00:34:59
Publish Date: 2025-09-08 09:00:00
Description:

Here's a panel from this year's Inc Founders House in Philadelphia. In this episode, staff reporter Ali Donaldson led a discussion about challenger brands—companies that punch above their weight to succeed. Her guests were Sarah Paiji Yoo, founder and CEO of Blueland, a microplastic-free cleaning products company; Babba Rivera, founder and CEO of the clean hair care line Ceremonia; and Justin Rosenberg, founder and CEO of the fast-casual chain Honeygrow. During the discussion, Sarah explained why she started her company, Babba emphasized the importance of having a person of color in the beauty industry, and Ali asked Justin why building community through your first brick-and-mortar locations matters.
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