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Podcast: Inc. Uncensored
Episode:

Cracking the TikTok Code

Category: Business
Duration: 00:31:23
Publish Date: 2024-04-18 09:00:00
Description:

In the past couple of years, TikTok has provided a platform for budding entrepreneurs to connect with their consumers. But how effective is this method, and can it lead to a new level for success for founders? In a panel discussion for Inc.’s Founders House at SXSW, Diana Ransom posed this question to FYSH Foods founder Zoya Biglary, Hot Take co-founder Gabrielle Brulotte, and Bloom Nutrition founder and president Mari Llewellyn. They discuss the importance of putting a face on your brand, being personable for your audience, and how TikTok is an effective marketing tool-provided your approach is on target.

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