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Home > Inc. Uncensored > Michelle Cordiero Grant of Lively: Do It All Backwards
Podcast: Inc. Uncensored
Episode:

Michelle Cordiero Grant of Lively: Do It All Backwards
Category: Business
Duration: 00:50:23
Publish Date: 2021-12-20 05:00:00
Description:

In order to launch her intimates and loungewear brand, Lively, Michelle Cordiero Grant decided to do everything a little differently. In fact, some of her strategy turned convention on its head. She built up a community of fans and advocates before she had a product to sell–and made several other counterintuitive business decisions along the way to an $85 million acquisition very early in her startup’s life. She explains her motivations, inspirations, and the company’s turning points to host Christine Lagorio-Chafkin.
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