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	Podcast:		InTransition Podcast
	Episode:		#98: A government communication case study, with Ruth Dewsbury (Dept. of Environment and Energy)
	Category:		Government & Organizations
	Duration:		00:36:53
	Publish Date:		2018-06-04 15:00:00
	Description:		On InTransition this week we hear from Ruth Dewsbury, Senior Director of Communication at the Department of Environment and Energy. With a broad audience throughout regional Australia, Ruth has to find ways to include them in her social media strategies and assure them their voice is heard. As the internet becomes more accessible to all Australians, Ruth says this process is getting easier, though they still face challenges. How can they produce content on a personalised, grassroots level suitable for their greater audience? Listen and find out! Discussed in this episode: How the Department of Environment and Energy connects with regional audiences The power of using storytelling in content creation Internal communications across different levels of government What the Department of Environment and Energy is doing to perfect their external and strategic communication Don't forget to rate and subscribe! Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter.
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