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Providing women with stylish, high quality, quick fix products has always been the basis of iconic beauty brand, ModelCo and the personal mission of Shelley Barrett, CEO and Founder. After owning and operating one of the most highly respected model and acting management groups in Australia, representing over 1800 talent for over a decade, Shelley saw a gap in the market for innovative, dual-purpose beauty solutions for women on the go.
More than a decade on, Shelley Barrett is as much a household name as ModelCo. Her brand is stocked in over 3000 stores internationally and draws attention from celebrities, makeup artists and industry experts alike.
Shelley can currently be seen on Australian television screens in Channel 9’s Celebrity Apprentice in the role of Advisor to Mark Bouris. Shelley brings her extensive business knowledge to the role and acts both as a mentor to contestants and the eyes and ears of Mr Bouris. |