Do you view technical content as a strategic part of your business? On this week's episode of "Making Data Simple," we are joined by Julia Montarbo (Bamford), IBM Hybrid Cloud Content Design and Strategy, and Jeff Levitt, IBM Hybrid Cloud Content Strategist. They talk about the strategy behind technical content creation and delivery, and the big impact it has on the customer experience. Learn how and why IBM is changing our approach to this important area of our business.