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Home > IBM Analytics Insights Podcasts > Tech Meets Mind: CPO at Phrasee Toby Coulthard on Bridging Human Psychology with AI in Marketing
Podcast: IBM Analytics Insights Podcasts
Episode:

Tech Meets Mind: CPO at Phrasee Toby Coulthard on Bridging Human Psychology with AI in Marketing
Category: Business
Duration: 00:40:23
Publish Date: 2024-04-17 10:00:00
Description:

Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology.  Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more.

01:21 Meet Toby Coulthard

  • 05:46 MarTech
  • 06:43 Chief Product Officer at Phrasee
  • 10:02 LLMs in MarTech
  • 10:56 Tools at Phrasee
  • 12:21 Client References 17:00 The Marketing Journey 20:50 What Model Then???
  • 22:22 "Winning a Campaign"
  • 29:54 Phrasee Differentiation
  • 32:43 Marketing of the Future
  • 39:29 For Fun

LinkedIn: https://www.linkedin.com/in/toocou/

Website: https://phrasee.co/

Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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