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Home > IBM Analytics Insights Podcasts > Audience Measurement: Changing the Model for Today’s Data-Driven Marketer
Podcast: IBM Analytics Insights Podcasts
Episode:

Audience Measurement: Changing the Model for Today’s Data-Driven Marketer
Category: Business
Duration: 00:00:00
Publish Date: 2013-04-08 17:25:57
Description:

Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience profiles that provide a complete picture of each customer’s lifetime interactions with your business, what steps should they take to put that picture together? Why does big data matter in Audience Measurement and what are the high impact use cases?
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