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Home > IBM Analytics Insights Podcasts > Capitalize on the Power of Big Data to Transform Marketing
Podcast: IBM Analytics Insights Podcasts
Episode:

Capitalize on the Power of Big Data to Transform Marketing
Category: Business
Duration: 00:00:00
Publish Date: 2013-04-18 13:36:22
Description:

Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they are facing. He also describes “The Data of Desire,” and why is it relevant to CMOs and their ranks of digital marketers and advertisers. 
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