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Home > IBM Analytics Insights Podcasts > Real-world Use of Big Data in Retail
Podcast: IBM Analytics Insights Podcasts
Episode:

Real-world Use of Big Data in Retail
Category: Business
Duration: 00:00:00
Publish Date: 2013-09-12 17:51:53
Description:

Swanie Tolentino, retail big data solutions & marketing leader at IBM, discusses key points from a research study titled, "The Real-world use of Big Data in Retail: How Innovative Retailers Extract Value from Uncertain Data." She also relates examples of how retailers are using big data and analytics to execute their strategies to acquire more customers and retain the ones they have.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata
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