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Home > IBM Analytics Insights Podcasts > Where the magic happens: predictive analytics in media and entertainment
Podcast: IBM Analytics Insights Podcasts
Episode:

Where the magic happens: predictive analytics in media and entertainment
Category: Business
Duration: 00:00:00
Publish Date: 2013-12-15 20:10:46
Description:

Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including some surprises, that has helped them fine-tune their marketing and promotional plans.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.
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