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Podcast: IBM Analytics Insights Podcasts
Episode:

Social marketing and big data
Category: Business
Duration: 00:00:00
Publish Date: 2014-08-10 21:44:04
Description:

By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications program and author of the book Social IMC: Social Strategies with Bottom-line ROI.
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