Search

Home > IBM Analytics Insights Podcasts > GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.
Podcast: IBM Analytics Insights Podcasts
Episode:

GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.
Category: Business
Duration: 00:48:54
Publish Date: 2024-01-24 11:00:00
Description:

GenAI in Marketing.  Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies.  Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy. 

  • 01:15 Meeting Michael Cohen
  • 03:33 The Plus Company
  • 08:06 Traditional Approaches to Marketing
  • 12:03 The Future of Marketing
  • 17:31 Data Augmentin's Role
  • 24:46 Data Inputs
  • 26:18 The AIOS Product
  • 31:39 Algorithms
  • 34:03 2 Min Plus Pitch
  • 41:13 Aggressive Innovation Roadmaps
  • 44:44 Next Marketing Disruption
  • 46:33 For Fun

LinkedIn: www.linkedin.com/in/macohen1/

Website: www.macohen.net, https://pluscompany.com

Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 
Total Play: 1

Users also like

1K+ Episodes
Tagesschau i .. 1K+     100+
50+ Episodes
EconTalk Arc .. 800+     80+
10+ Episodes
Failure by D .. 100+     10+
500+ Episodes
CFA Institut .. 70+     7