Search

Home > IBM Analytics Insights Podcasts > Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator
Podcast: IBM Analytics Insights Podcasts
Episode:

Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator
Category: Business
Duration: 00:36:34
Publish Date: 2023-09-27 10:00:00
Description:

Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com.  Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.

  • 01:42 Meet Alex Makarski
  • 04:38 Clickmakers.io
  • 10:35 The Power of Modeling
  • 11:51 Marketing Terms
  • 13:53 Long Sales Cycles
  • 16:36 Clickmaker's Differentiation 17:36 Human or Bot?
  • 18:50 Data in Marketing
  • 24:10 Measurebit.com
  • 27:50 The future of Marketing
  • 35:15 For Fun

LinkedIn: linkedin.com/in/alexmakarski

Website: https://alexmakarski.com/

Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 
Total Play: 0

Users also like

1K+ Episodes
Tagesschau i .. 1K+     100+
50+ Episodes
EconTalk Arc .. 800+     80+
10+ Episodes
Failure by D .. 100+     10+
500+ Episodes
CFA Institut .. 70+     7