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Home > IBM Analytics Insights Podcasts > Peter Sisson is working to fight fake news, fake reviews, and fake products with his company CertifyIt. Come for the tech ideas, stay for the stories.
Podcast: IBM Analytics Insights Podcasts
Episode:

Peter Sisson is working to fight fake news, fake reviews, and fake products with his company CertifyIt. Come for the tech ideas, stay for the stories.
Category: Business
Duration: 00:52:55
Publish Date: 2023-04-05 10:00:00
Description:

Meet serial entrepreneur, Peter Sisson who is working to fight fake news, fake reviews, and fake products with his company CertifyIt.  Come for the tech ideas, stay for the stories.  

  • 00:44 Serial entrepreneur Peter Sisson
  • 08:01 Videos that cannot be tampered with
  • 10:38 Use cases
  • 12:32 Deep fakes
  • 15:13 Certifying videos
  • 22:10 AI imaging
  • 23:07 Monetization or GTM
  • 26:51 How to get the app
  • 28:52 Pivoting the business plan
  • 36:24 The investors always win & THE story
  • 47:20 Where to reach Peter 50:20 Ernest Shackleton

LinkedIn: linkedin.com/in/petersisson
Website: https://www.linkedin.com/company/getcertifyit/,
https://certifyit.org/

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Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 
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