Search

Home > IBM Analytics Insights Podcasts > AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.
Podcast: IBM Analytics Insights Podcasts
Episode:

AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.
Category: Business
Duration: 00:43:12
Publish Date: 2022-12-28 11:00:00
Description:

Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.

  • 01:42 Meet Nadia
  • 05:15 Marketing Today
  • 15:41 The Founding of Scibids
  • 16:32 Cookies. What's changed?
  • 17:44 Consumer Targeting Era Over?
  • 20:07 Marketing Tomorrow
  • 26:06 First Party Data & Contextual Signals
  • 29:25 Beware of the Walled Garden
  • 31:56 Scibids Differentiation
  • 35:52 Scibids. What's in a Name?
  • 38:56 Machiavelli for Women

LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3

Twitter: @nadia_gonzalezz

Website: https://scibids.com/

White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Total Play: 0

Users also like

1K+ Episodes
Tagesschau i .. 1K+     100+
50+ Episodes
EconTalk Arc .. 800+     80+
10+ Episodes
Failure by D .. 100+     10+
500+ Episodes
CFA Institut .. 70+     7