Episode 92 – Professor Irving Kirsch

Adam is celebrating his 21st anniversary of his hypnotherapy business and offers up some guidance for longevity of career as a hypnotherapist
Adam interviews this week’s guest, Professor Irving Kirsch, one of the most prolific researchers in the field of hypnosis – Irving Kirsch talks about the relationship between hypnosis and placebo, what his current thoughts are on what hypnosis is, and more besides –
This week’s hypnosis in the news covers a very unusual use of hypnosis by the Amnesty International Organisation.
The Factoid of the week has created a LOT of discussion about the most effective number of hypnotherapy sessions is best for smoking cessation.
References from this week’s episode:
Hypnosis in the News Stories:
References from this week:
Books of Irving Kirsch’s that he mentioned in the show:
1. Essentials of Clinical Hypnosis: An Evidence-Based Approach (2006) by Steven Jay Lynn & Irving Kirsch
2. Handbook of Clinical Hypnosis (2010) Edited by Steven Jay Lynn, Judith Rhue and Irving Kirsch
Evidence Based Fact of Week reference:
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