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Podcast: How Success Happens
Episode:

Fly By Jing on Owning Your Aisle

Category: Business
Duration: 00:30:10
Publish Date: 2026-03-18 07:00:00
Description:

Jing Gao grew up in Sichuan, bounced through Canada, landed in Shanghai, and revolutionized the hot sauce aisle at Walmart. Her brand, Fly By Jing, went from a Kickstarter she was terrified to launch to a 10x business overnight thanks to a New York Times article she didn't even know she was being interviewed for. Along the way, she ran underground supper clubs, trained under one of China's top chefs, and made a convincing argument that chili crisp goes on vanilla ice cream. 

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