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Podcast: How Success Happens
Episode:

Snack Break: Loog Guitars

Category: Business
Duration: 00:15:04
Publish Date: 2025-11-16 08:00:00
Description:

Rafael Atijas, founder and CEO of Loog Guitars, joins to share how a grad school project turned into a global brand. He talks about learning manufacturing from scratch, mastering Kickstarter, and building a community of first-time rockstars. Plus, what he’s learned as a veteran of five successful Kickstarter campaigns.

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