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	Podcast:		How Success Happens
	Episode:		Rent the Runway's Jenny Fleiss On How to Sell Crazy Ideas
	Category:		Business
	Duration:		00:48:30
	Publish Date:		2019-10-09 02:00:00
	Description:		How do you sell something that people don’t understand? In 2009, when Jenny co-founded the company Rent the Runway, the business transformed the retail industry by making designer clothing rentals a convenient and accessible luxury experience for millions of women. Not many folks envisioned a world in which people would love to rent their clothing. But Jenny did and now she is back at it with her new company Jetblack.
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