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Home > How I Built This with Guy Raz > Live Episode! RXBAR: Peter Rahal
Podcast: How I Built This with Guy Raz
Episode:

Live Episode! RXBAR: Peter Rahal

Category: Business
Duration: 00:48:50
Publish Date: 2018-08-12 23:02:20
Description: In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago.
Total Play: 3

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