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	Podcast:		How I Built This with Guy Raz
	Episode:		Simple Mills: Katlin Smith
	Category:		Business
	Duration:		01:00:42
	Publish Date:		2021-02-14 23:01:44
	Description:		In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated. 8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it's available in 28,000 stores and does roughly $100M in annual revenue. HIBT Virtual Event with Jay Shetty - information and tickets at: https://nprpresents.org
	Total Play:		0