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Home > HotTopics.HT > Michel Koch: Time Inc. marketing lead
Podcast: HotTopics.HT
Episode:

Michel Koch: Time Inc. marketing lead
Category: Business
Duration: 00:11:23
Publish Date: 2017-08-03 02:00:00
Description: Michel Koch was the first Time Inc. CMO until he moved into a newly created eCommerce M&A consultancy role to help bring innovation closer abreast to the 95-year-old organization. He talked today’s perilous media landscape that includes spiraling print advertising losses, a world of platforms, and the media saturation that forced Time Inc. to differentiate. He was in conversation with Matt Hussey, Hot Topics contributing editor and award-winning journalist.
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