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Home > HotTopics.HT > Data for good: How a traditional data insights brand turned purposeful
Podcast: HotTopics.HT
Episode:

Data for good: How a traditional data insights brand turned purposeful
Category: Business
Duration: 00:28:57
Publish Date: 2019-09-25 07:00:00
Description:

Domo for Good connects nonprofits with Domo customers for best-in-class data support, says Domo's Chief Communications Officer, Julie Kehoe. 

Many businesses are beginning to trial methods to share their technology, people, skills and expertise with the wider world for the simple benefit of improving the wider world. In practice it is anything but simple, and yet Domo, a Utah-based data visualization and cloud software company, has become one of the first in its sector to create a purpose-driven arm: Domo for Good. 

Learn how Domo for Good was created after a chance encounter between a client and a nonprofit at its event, Domopalooza, and why data is a resource most lacking in businesses that need it the most, as well as the challenges of setting up a purpose brand within a profit-making enterprise.
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