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Home > Hope It Helps > Research Expert: The War on Truth in the Age of AI | Bilal Sabouni
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Episode:

Research Expert: The War on Truth in the Age of AI | Bilal Sabouni
Category: Business
Duration: 01:24:16
Publish Date: 2026-03-23 07:00:00
Description:

Bilal Sabouni is a research and insights leader & Regional Managing Director at Guidepoint, operating at the intersection of data, expertise, and decision-making in today’s intelligence economy. With a career built around connecting organizations to real-world expertise, he brings a unique perspective on how research is evolving in an age shaped by AI, misinformation, and information overload.

In this episode, we explore whether research is an art or a science, why AI still falls short of human judgment, and how to navigate bias, misinformation, and analysis paralysis in a world flooded with data. 

0:00 Intro
2:54 Bilal’s background
4:32 Research an art or a science
6:26 AI is still inferior to humans today
8:25 AI & Research / Guidepoint
14:20 Countering data bias in AI
17:11 The social media misinformation war
20:12 How do you select experts to add to the network?
26:35 Becoming experts in a new sector
30:23 What is research?
35:05 What is a futurist?
37:35 Analysis paralysis
41:33 Staying relevant as an expert
44:51 What makes a researcher stand out?
46:53 Research misconceptions
52:25 Guidepoint & the intelligence economy
57:29 What is an expert?
1:03:20 Insight vs structure foresight
1:04:55 Compliance & liability
1:07:22 How did Bilal enter research?
1:11:00 Bilal’s legacy
1:14:17 Proud
1:18:13 Last message

Follow Bilal:
Linkedin: https://www.linkedin.com/in/bilalsabouni/
Website: https://www.guidepoint.com/

Follow Hope It Helps:
Linkedin: https://www.linkedin.com/in/khaled-abuljebain/
Instagram: https://www.instagram.com/hopeithelpspod/
Tiktok: https://www.tiktok.com/@hopeithelpspod
Website: www.hopeithelps.net 
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