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Today's guest is Kim Thompson. Kim is the Founder & Managing Director of RAW Coffee Company. Kim along with her partner Matt held the first International Specialty Coffee Association (SCA) Diploma qualification in the MENA region. Over the past 17 years they have built one of the strongest regional coffee brands led by a passion to support all areas of the coffee supply chain. During this episode we discuss her story building RAW and the early days, we talk about the importance and complexities of the coffee supply chain, how coffee cultures differ globally and the past, present & future of the UAE coffee market. Last message: “Don’t let it be intimidating to start your coffee journey. Find a place where you feel comfortable” 0:00 Intro 2:00 Coffee is supposed to be a fun ritual 4:38 People underestimate the complexity of the coffee supply chain 8:40 The importance of sharing the farmer’s stories 13:45 Experience at Sharjah Entrepreneurship Festival 15:50 Early years at RAW 23:00 Coffee can easily go wrong 25:28 Coffee grading & scoring 29:22 Selecting which coffee to buy 33:30 The RAW story 36:45 Flavor profiles and transitioning 43:00 Is it a coffee toy or a tool? 46:40 Give the people what they want 48:34 The UAE coffee market past, present & future 53:30 Where do most people cut costs in coffee 55:05 How do you stand out amongst the competition? 57:58 Roasting process is different globally 1:00:17 How difficult is it to for a new origin to break through 1:06:51 Coffee cultures around the world 1:11:11 Proud 1:13:44 Last message Kim: Linkedin: https://www.linkedin.com/in/kimthompsonraw/ Website: https://rawcoffeecompany.com/ Hope It Helps: Linkedin: https://www.linkedin.com/in/khaled-abuljebain/ Instagram: https://www.instagram.com/hopeithelpspod/ LAUNCH YOUR PODCAST!: https://book.hopeithelps.net/podcast-2/ LISTEN HERE: https://linktr.ee/hopeithelps |