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Home > Honest Ecommerce > Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet
Podcast: Honest Ecommerce
Episode:

Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet
Category: Business
Duration: 00:49:14
Publish Date: 2026-05-04 13:30:00
Description:

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors. 

With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and friends. 

In This Conversation We Discuss:

  • [00:00] Intro
  • [02:17] Finding Ecommerce ideas in daily life 
  • [05:48] Experimenting in small, safe spaces
  • [10:29] Sponsor: Migrate
  • [12:27] Reshaping customer perspectives
  • [18:22] Callouts
  • [18:32] Navigating customer purchase friction
  • [21:11] Presenting your product as opportunity
  • [25:05] Sponsor: Intelligems
  • [27:05] Navigating state-by-state THC rules
  • [31:50] Protecting customers with age checks
  • [36:22] Sponsor: Electric Eye
  • [37:31] Setting high standards for the industry
  • [47:10] Connecting customers to buying paths 

Resources:

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